TOURIST BUSINESS FOCUS Innovation and Entrepreneurship Culture 
four months ago (YA!) that was announced my departure from the group Travelocity / lastminute.com. Since then I have come directly or indirectly, all sorts of speculation about what my next career stage, and especially what kind of project I would join in January 2009 after a final finish my commitment to lastminute.com .
In all cases, my answer was always the same - and today I reiterate in this forum - for confirmation, personal and professional commitment, and certainly, as a message to all those who think that leadership is an attitude rather than a goal, and that's where lies the success English tourism sector over the coming years.
For those who followed my story of the Camino de Santiago in June this year (www.reinventandoelcamino.blogspot.com) will be familiar to some of the elements that define the scope of this decision and set the direction for my next professional career - Today more than ever, marked by a definite link with my personal life and where borders are voluntarily tenuous or nonexistent.
Three factors become critical to my involvement in any project:
• INNOVATION
- The dynamo that turns my professional energy. On several occasions, when I was asked about my passion and drive, even in the most adverse circumstances, I have not hesitated to attribute all to this powerful source of creativity and struggle that is going to work every day aware that everything you do or decide to have the potential to change the tourist map. His power at the collective level is also extraordinary. I've seen many times teams have been galvanized by this perception that got what priori would have seemed impossible.
• ORIENTATION
(genuina!) to
PEOPLE - Where the organization and assume a leadership role in serving the people, who are ultimately that give it substance and meaning. This service role should go beyond the letter of intent empty most of the companies and individuals focus on contributing to the overall objective imbued with a sense of belonging, purpose and personal and professional development. •
SOCIAL RESPONSIBILITY - The devastation of resources, financial engineering, speculative business models, start to have no place in a society increasingly aware of the real costs of an alleged welfare. Belonging to an organization or project that meets the objectives of innovation and orientation - genuine - people, that would be exemplary in terms of social responsibility. Responsible attitudes, combined with action of impact, which generate social recognition, and pride in the people in the organization, which also reinforce the perception that a change is generated beyond the sectoral impact, is something every leader should consider and move from cause related marketing or "goodism" a coup for the book, to attitudes that permeate across the enterprise, and defining a new form of leadership, or better to be leaders.
Throughout the summer, I have ruled out a significant number of opportunities that did not comply with these points or that were not consistent with the principles that govern my personal life right now. I'm sure I'll have the privilege to rule out some more before the year ends.
I have been aware from the outset of the difficult to find or have the opportunity to develop these three points in existing companies with a certain size. I have therefore been virtually eliminated my return to high corporate governance projects.
mean a surrender to a reality corporate mouth is full of innovation, people and social responsibility, but then embarks exclusively on growth dynamics more or less speculative, and leaves in the background all the above than the minimum given things are bad - and then complain Rampant cynicism that plagues our teams?
I think more than a surrender is a change in tactics. After twenty years of management experience in the sector, today I am convinced that we can have much influence to lead any revolution from small, agile projects, consisting of bright and committed people, in which passionate orientation to innovation, people and society becomes more cohesive for all influential actors of the organization, and therefore an asset and a source of strategic differential.
This post is therefore a commitment to these values \u200b\u200band over the coming months I will share, not just projects but, above all, essential components I NNOVATION
, guide people and SOCIAL RESPONSIBILITY. I serve as a continual reminder of my change of tactics in the pursuit of greater professional excellence. To you I hope will inspire them and encourage them to adopt attitudes that signify a radical change and continuous in our sector and thus a source and leadership opportunities for each of us, our teams, and ultimately for all of us who constitute the present and future of the tourism sector.
