Rise Of De Rome Versao Full

TALIBAN 2.0



The Taliban is a Pashtun , with a low horizon the rocky Afghans, the flocks of goats and the monotonous chant of the Koran recited in Madrasas .
Not surprisingly, therefore, that with such a cultural background, becoming only valid reference in his life to Islam, in its most radical, fanatical and uncompromising.

Despite the distances, the Taliban 2.0 , begins to elaborate on the tourism sector in Spain, and it seems that under the current crisis, is an excellent breeding ground to multiply and even manages to give relevance and interest messages about completely devoid of any meaning. Match the Taliban
2.0 with original model in absolute ignorance of what promulgating and applying, and worse, the consequences of their "solutions" that the best just do not give any results.
The so-called Web 2.0 - and there are those who dare more and begins to evangelize about the contents of the coming of Internet version 3.0 - has become the new creed and becomes an end in itself. Social networks, communities, YouTube, viral, online reputation, advanced websites are different faces of the philosopher's stone, aspects of the Holy Grail of modern tourism management. The 2.0 is a must to be competitive. In any context or situation at any price.
These Taliban Sharia we intend to impose a reading based on an alleged necessarily biased and that the divine will not blindly follow its dictates we will suffer all the biblical plagues, and some more. Without the slightest
management or leadership background, and based on the siren songs of Silicon Valley, London, New York, Singapore or any of the appellants meccas to which pilgrims regularly, we try to impose their solutions to nonexistent problems.

is simply irresponsible at a crossroads as we are, have so much energy that is dispersed in sterile debates, conferences repeated until exhaustion and reiterated that based on creating a false sense of urgency that it does no good to the needs of focus and reflection that the tourism sector needs right now.

Do not be fooled. There is NOTHING on 2.0 that is not merely a supplement for the possibility of interaction / participation / customers in a marketing model in which the main engines will remain: How to attract traffic and what cost, how and at what cost to convert that traffic consumption, with margins which work on different alternatives and, consequently, what return I get, and finally how I can build loyalty - In the broadest sense, ie, with a focus beyond the mere repetition, to turn every customer into an evangelist of our / s brand / s.
No doubt there are some actions based on tools, features or 2.0 applications that are applicable in a timely and continuous within the tactical plans in this direction, but only make sense within this context and never in isolation.
No community or social network worth if not tied to a strategy of positioning or loyalty. No virus that makes sense out of a promotional approach and positioning, and as part of a series of complementary actions ( and make no mistake, if Susan Boyle does not apply to hotel marketing campaign ). No campaign or Tuenti Tweeter isolation that we will generate traffic that deserves minimal resources we have to invest to manage it, if not accompanied by reinforcement campaigns aimed at the same hearing on other channels.

In considering this important Taliban a few days ago, asking me not bored you with details ...
This philosophy has been the straw that broke a glass, which has been filled to share lectures, submit projects potential customers, participate in forums, hold traces in tweeter Facebook-oriented or self-aggrandizement, to see so gullible itchy and pay for something that is not going to fix anything, to perceive a certain exhaustion in the sector, which could start treating everyone with the same brush.

Today, any professional tour of this country must be absolutely clear that our problem is not more or less than 2.0 and the solution is not to dedicate a blog, Twitter or Facebook the benefits of our hotels or destinations.
We have a number of challenges in redefining our models and strategies of promotion, marketing and distribution for the generation of travel and knowledge complementary and alternative to the current gradually, with a formulas of relationship, collaboration and innovative concentration to allow better marketing and product development and make investments in technology aimed at both efficiency, productivity and to support innovation. All this in a context in which a new contract sector, regulating relations between employers, employees, government and academic institutions for MANAGEMENT and integrated destination marketing, co-responsible and consistent .

For a complex and difficult situation such as this, there can be no solutions simplistic. The reinvention of the sector will be complicated and hard, without shortcuts, and there is not no shortcuts 2.0 miraculous ointments. We'll have to roll up our sleeves and get to work in management and RIGOR ... And maybe in that environment we can give the Taliban a chance to be entertained 2.0 for your wisdom. Postscript

:
And for those who want to know your face more serious and exciting consulting, I recommend the book "I'ma Consultant (pardon me)" Charles Abbey.
And by contrast, more sinister face of this activity in book "Merchants of Smoke" by George Ballantree .

Gake Gold Plated Airsoft

INNOVATION by anger



Tom Peters and tore his book "Re-Imagine!" In 2003.
"... I feel the need to start writing this book because I am pissed. It happens that all innovation comes not from market research, or perfectly formed groups, but of people angry. "

People angry or frustrated or disappointed or convinced that their talent is being wasted on projects, environments corporate culture or absurd or perverse.

People who refuse to drop their hands, or resign, or allow others to continue making decisions for them, or simply to blame the politicians.

People who fight, who are passionate, that overcome the frustrations that will give generously as their best weapon to combat the miseries imposed on us by reality and every day. People

they share. Reflections, visions, dreams, ideas, frustrations, questions, answers, dreams, blogs, presentations, photos, videos, posts.

People who do not believe anything is changed based on initiatives ... These are for those who want to swim and eat. The transformation comes as a flood of passion tirelessly pursued a vision more or less defined, and that the same process of development and evolution.

People who take risks, to create themselves as professionals, are recreated constantly reinvent themselves and thus influence the transformation of their environment. In this reinvention is its power and therefore are not permeable to intoxication. People

transparently set out to their peers, their bosses, their environment, their friends, family, insurance, and convinced that their value lies in its ability to create and innovate, not ladders, ranks, positions or budgets. People

that grow in difficulty, for which las crisis son la mejor oportunidad de que se muevan barreras, se destapen talentos, se abra el juego para los menos poderosos, se caigan las barreras de entrada, las barreras de cambio y se nos aplane el campo de juego a todos como plantea Friedmann.

Personas convencidas de la fuerza de la comunidad, del poder que nos da el sumar todos nuestros esfuerzos individuales, y sabernos apoyados, con una red de contactos, conocimientos, influencias, seguridad.

Yo también escribo esto porque estoy cabreado, pero al mismo tiempo, estoy convencido de que el tsunami creativo e innovador que se está formando, y del que soy una gota más, es imparable y que estas pequeñas, pero constantes muestras de ese thrust, will create a barely perceptible movement at the moment but with a huge potential to transform ...
Yes, I am very angry !