Throughout my previous posts I tried to generate a reflection on a series of radical changes that completely alter the basis on which we built our tourism leadership as a destination, and as a reference in largest hotel companies in a very specific product line - the beach hotel of 4 stars for tour operator clients in half board or all inclusive.
These changes offer us opportunities, but lack of leadership sectoral policy and can lead to a situation where we are increasingly less relevant in the international tourist scene. And not because they can produce a collapse in the quality of our product / s tourism / s, but by a continuous decline of no return, which first permanently erode the margins of our business, then go getting into a spiral of decline . I think we can all begin to see - hopefully in isolation - some clear signs of these dynamics.
I think the only possible answer is that of innovation, both in our strategic focus on the role as represented in an increasingly globalized sector.
This innovation must necessarily include the following elements:
• A radically new approach to marketing - and concretely in the form in which they promote our destinations, products and companies (customers and managing brands and propositions). Besides marketing skills and loyalty both in person and online are clear differentiators.
• Support the creation of new businesses are not dependent on the dynamics of the traditional tour operator model, a database marketing and technology all contribute to improving the previous point.
far few changes to my previous posts. These come from the hand of Manu Colmenero and William Edu, and the comments made on this blog, and that led me to the next reflection. If we talk about future, and strategic elements. What are the factors that give rise to an entrepreneurial culture that act as germination of ideas and generating tourism business for the twenty-first century leadership?
All that in one way or another are related to university business school or recent graduates when they enter the working world, we complain about the abysmal lack of ambition, systematic escape anything that smacks at risk of aspiration professional life predictable and not much effort.
All this, naturally and fortunately has notable exceptions, but it is true that the general tone of the new generations entering the industry, despite being digital natives and not leave much room for optimism.
After being in direct contact with many entrepreneurs in both the UK and U.S. in recent years, there are some objective elements that have a decisive influence on the development of entrepreneurial skills, especially in a culture in which sacrifice to bring forward an idea and turn it into a business worthwhile. Some of these might be:
1. The environment family promotes, supports, appreciates and recognizes that children develop their own initiatives.
2. The academic drives through projects and aid of all kinds, the companies that develop and provide as much or more value to it as a career, than a corporate career.
3. There is an openness in the financial world to support and succulent business with the capacity for innovation, freshness, sacrifice and passion of young entrepreneurs.
4. The companies highly value the experience in the development of a business as the best of the curriculum ... and also support and benefit from this business microtissues by agreements, partnerships and purchases of these companies.
5. The been given all the facilities bureaucratic or tries to interfere as little as possible.
6. The society values \u200b\u200bthe entrepreneurial spirit and recognizes the value of young businessman in his social contribution aspect of job creation, dynamic sector, innovation and competitiveness.
In short, everything you do have to take risks prize. If the project is successful because it will be capitalized handsomely for the entrepreneur ... And if it goes wrong, he will receive all the awards, both for starting a new initiative to leverage the experience in a corporate career.
In pragmatic terms. All these factors could be short term in our environment, so that we can unlock the window of opportunity before us in our industry?
Probably not in its entirety. But. Who would not agree that significant changes in the numbers 2, 3, 4 and 5 on the list above, only require a bit of will and commitment within the tourism sector, yet the immediate impact could be more than notable?
