Multiple Cankers At Once

Tourism Innovation Culture? Tourism Innovation Forum


"Innovation is the creation or modification of a product, and its introduction into a market ."
The definition of the Dictionary of the RAE and makes it clear that innovation is more than creativity or the ability to generate ideas - some even good!.
also and necessarily implies that "what applies to generate added value that will be appreciated by the market. Thus, we could reach the following definition: Innovation is the profitable implementation of ideas. Some authors

plus 4 distinct phases in the management of innovation in the path from idea generation to "harvest" of benefits from it.
These are:
1) Creativity - In their meanings, inventing new things, find original solutions, or the desire to modify or change the world (!)
2) Strategy - Phase-making and planning alternatives that will generate a greater return to our ideas.
3) Implementation - During which sell the result of creativity.
4) Monetization - When there is positive market response in terms of recognition of the value of our innovative approach.

From this perspective, and in line with my previous posts, I wonder what kind of culture sector is necessary for this process is an inherent part of all tourism dynamics, and an element of competitive differentiation and amplified by actors assumed sectoral and social. The bullet
The Poplar 10.08 Sunday World, a English businessman was bold to the following question asked: "Why as much as we always think out brick?". This reflects brilliantly, one of the greatest evils that have affected the development of our tourism model. With honorable exceptions, successful, business has been more speculative than oriented to sustainable development capacity with a focus on innovation. The main attraction of the business has come from the construction side, encouraged also by the patterns of municipal funding. In addition, marketing through the tour operator model has necessitated the development of capabilities or innovation in the areas of promotion, marketing and distribution, which has left the sector in a precarious business to the accelerated decline in passenger volumes and large business groups tour operator , which in its strategy to shift its problems margins purchase prices of hotels, threaten to drag the industry margins and therefore insufficient unsustainable.

Against this background, it is clear that there are no elements for the emergence of a widespread culture of innovation in the sector. However, this same scenario should lead us to believe that s nly a clear commitment innovation, we would still able to maintain a leading position worldwide in our sector beyond the predatory skills of hotels and apartments built for the glory of the tour operators on our coast.

Since this paper sector awareness that each day can play the blogosphere, continue to make calls and proposals for innovation in the sector because the generation of this culture in our industry is only a suggestion, a form of social responsibility given the impact of tourism in our economy, society, territory and environment.