Nobody questions today the absolute primacy of knowledge on the management of resort hotels 4 and 5 star beach resorts.
Brands such as Barceló, Riu, Sol Melia and Iberostar are clear global benchmarks in this category (some of them are also serious competitors in different product ranges urban).
This knowledge developed over the last decades, first in the Balearics, Canaries and then less on the mainland coast and more recently in the Caribbean, which surpasses mere hotel management. The definition, design and participated actively in the development of the destinations makes these companies have the potential to create value beyond the doors of its own facilities.
A deep understanding of the processes - their own unique development in many cases, a capacity that allows for training standardization comprehensive human resources, access management technologies, energy efficiency and marketing and distribution, make relevant and powerful brands, are the main internal values, to ensure sustainable returns above the industry average. As aggregation
active in the environment, their ability to identify potential targets and their influence on design and development, while the construction approaches and technical resources in many cases, training or resources human. At the same time, the weight of their brands and their marketing approaches have the ability to put on the map to any destination in they are implanted.
In a time when beyond the theoretical debate is a need to generate proposals to expand the focus of the main strengths of the sector, and help us to address opportunities and mitigate threats, it seemed bright a shared approach Raúl González me, CEO of Grupo Barceló. Raul
proposes a formula that would combine international development aid export of tourism knowledge, which would result in greater English influence on the world tourism map - with all the consequences in many areas this would, with the development of our leading companies and a new generation and management with international clout.
The specific proposal would be to dedicate a portion of ADF resources (Development Assistance Fund) that the government spends each year to finance projects that combine local development activities with an increase of the English presence in the world the construction and management of tourism businesses - primarily hotels - in emerging destinations.
formula execution could link the allocation of funds to the development of destinations, tourist facilities and local tourism businesses, as well as promotion and marketing work of fate. This include the competition between English companies to assign individual projects, and contracts for long-term management for hotels, receptive, and so on.
The advantages are obvious:
1. Development of local tourism sector in generating jobs, wealth and knowledge.
2. Internationalization and growth of the leading English tourism companies.
3. Management of funds on purely business and with maximum transparency, where the property is host and managing the country issuing the funds.
4. Generating a virtuous circle in which we can further strengthen and expand our tourism leadership these areas.
We intend that this forum will attempt to go beyond the proposal of reflection, and used to share and discuss specific proposals. This is one of the brightest I've had access lately ... And it seems that its implementation would not involve much more than a minimum of political will. Credits
FAD (Development Aid Fund), endowed by the English government to provide concessional financial assistance to the developing countries, their public institutions, its resident companies or multilateral financial institutions. Management, administration monitoring and evaluation by the Ministry of Industry, Trade and Tourism. The receiver of the credits must return through the purchase of goods or services to the donor. The volume of funds under the budgets for 2009, to provide directly by the Ministry of Industry, Tourism and Trade will be about € 500 million.
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