Moon Shaped Hole Outhouse

few days ago I had the opportunity to discuss with those responsible for what I consider the most important tourist community of Spain, about the opportunities and challenges that this model of business proposition face over the next two years. In reviewing the notes he had taken during the meeting, I could see clearly emerged a dynamic map structured around the different stages of development in virtually any online community.
This is what I intend to share with you at this time.

Every community has a first phase in which must respond to a number of issues common to all communities regardless of affinity factor. Is what might be defined as hygiene factors PHASE. Here the focus should be directed to a clear definition of the value proposition and the general universe to which it is addressed. Here, and in full accordance with the above, it should develop the platform, application or basic functionality, user interface and a marketing and communication plan that takes into account the peculiar growth curve of the communities (depending on model Bass diffusion - http://en.wikipedia.org/wiki/Bass_diffusion_mode l).

To produce the explosion of growth in the Social Network, that is, to maintain a high rate of incorporation of "innovators" who act as a platform on which to form the wave of "imitators / followers" to give the level of real scale community should respond successfully to the elements of the PHASE critical. These are defined by the incentives and facilities that the community provides its members with regard to content generation, navigation and search - for user access and content, with particular attention to the visibility and relevance, and interaction between members of the COMMUNITY. These areas and management and development should be the essential and ongoing community and is the most energy and resources should absorb.

Once the critical factors are at cruising speed, and metrics such as growth or return users, viral content generation on a daily basis be managed successfully, and when it also has achieved a minimum base of users and "entertainers" who have a sense of dynamism, focus is directed to a more strategic approach and enter the PHASE scaling factor, when it begins to prove the viability of the business model and perception Value of users - customers and suppliers as appropriate.
Two aspects form the content of this phase. The SEGMENTATION , in order to increase the effectiveness of any marketing or sales activities - and the perceived value of potential suppliers or advertisers. The MONETIZATION , or the ability to generate revenue without significantly altering the dynamics and culture of the community.
Monetization implies in turn, the definition revenue models (transactional, half or hybrid), the plans business development through the continuous incorporation of elements that increase the perception value and allow users to alternative income generation and the constant redefining products and service s.

Over the next few weeks will keep delving into this area so exciting social networking aspects such as motivations for participation, the network types or models of development and growth.

Windowblinds What Will Changing Sid

Nobody questions today the absolute primacy of knowledge on the management of resort hotels 4 and 5 star beach resorts.
Brands such as Barceló, Riu, Sol Melia and Iberostar are clear global benchmarks in this category (some of them are also serious competitors in different product ranges urban).

This knowledge developed over the last decades, first in the Balearics, Canaries and then less on the mainland coast and more recently in the Caribbean, which surpasses mere hotel management. The definition, design and participated actively in the development of the destinations makes these companies have the potential to create value beyond the doors of its own facilities.

A deep understanding of the processes - their own unique development in many cases, a capacity that allows for training standardization comprehensive human resources, access management technologies, energy efficiency and marketing and distribution, make relevant and powerful brands, are the main internal values, to ensure sustainable returns above the industry average. As aggregation
active in the environment, their ability to identify potential targets and their influence on design and development, while the construction approaches and technical resources in many cases, training or resources human. At the same time, the weight of their brands and their marketing approaches have the ability to put on the map to any destination in they are implanted.

In a time when beyond the theoretical debate is a need to generate proposals to expand the focus of the main strengths of the sector, and help us to address opportunities and mitigate threats, it seemed bright a shared approach Raúl González me, CEO of Grupo Barceló. Raul

proposes a formula that would combine international development aid export of tourism knowledge, which would result in greater English influence on the world tourism map - with all the consequences in many areas this would, with the development of our leading companies and a new generation and management with international clout.
The specific proposal would be to dedicate a portion of ADF resources (Development Assistance Fund) that the government spends each year to finance projects that combine local development activities with an increase of the English presence in the world the construction and management of tourism businesses - primarily hotels - in emerging destinations.

formula execution could link the allocation of funds to the development of destinations, tourist facilities and local tourism businesses, as well as promotion and marketing work of fate. This include the competition between English companies to assign individual projects, and contracts for long-term management for hotels, receptive, and so on.

The advantages are obvious:
1. Development of local tourism sector in generating jobs, wealth and knowledge.
2. Internationalization and growth of the leading English tourism companies.
3. Management of funds on purely business and with maximum transparency, where the property is host and managing the country issuing the funds.
4. Generating a virtuous circle in which we can further strengthen and expand our tourism leadership these areas.

We intend that this forum will attempt to go beyond the proposal of reflection, and used to share and discuss specific proposals. This is one of the brightest I've had access lately ... And it seems that its implementation would not involve much more than a minimum of political will. Credits

FAD (Development Aid Fund), endowed by the English government to provide concessional financial assistance to the developing countries, their public institutions, its resident companies or multilateral financial institutions. Management, administration monitoring and evaluation by the Ministry of Industry, Trade and Tourism. The receiver of the credits must return through the purchase of goods or services to the donor. The volume of funds under the budgets for 2009, to provide directly by the Ministry of Industry, Tourism and Trade will be about € 500 million.